On the initiative of Alberto Zambelli and Lorenzo Greatti, two Veronese editors of wine tourism publications as well as sommeliers graduated from the FISAR three-year course in 2004. The wine shop immediately became characterized by its exclusive offer of wines from the Veronese province produced by small and selected wineries , giving space only later to national and international labels. Alberto and Lorenzo have always oriented their choices on the identification of medium-small wineries, with a few hectares of property and managed at a family level by competent and qualified people, whose primary aim is the cultivation of the vineyard with respect for nature, avoiding intensive production and improper use of chemicals.